Joey Norick will take a new position at HITS, working as chief customer officer, focusing on the needs of owners, trainers, vendors and exhibitors, and being responsible for the customer experience.
His appointment reflects the consumer-oriented philosophy of Traub Capital Partners, the owners of HITS, which is making continued improvements to all six venues, as well as elevating the level of service and experience for the exhibitors.
“Equestrian sports are constantly evolving, and I am looking forward to working with the HITS team to exceed expectations of all of our exhibitors,” said Joey.
“My vision to enhance our facilities includes improving the drainage and footing in our competition areas, as well as upgrading our amenities, such as food services, exhibitor hospitality locations and even restrooms. We will be working to create a friendly, relaxed atmosphere at every HITS venue for every HITS customer.”
He began training with Ralph Caristo on Long Island and then headed to California to continue his career at Foxfield Riding Club. A stint with Sam and Libby Edelman’s S&L Farms in North Salem, NY and Wellington, Fla., was the next step.
He went into horse sales and then the equine insurance business. He oversees a portfolio of farm and ranch properties, equine mortality and high net worth clients for Alliant Private Client, where he will continue to serve as an advisor.
“We are excited to partner with Joe, a clear thought leader in the equestrian world,” said Geoff Lurie, HITS’ interim CEO and managing partner of Traub Capital Partners.
“Joe’s long history and expertise in the industry, coupled with his dedication to customer experience, align with our philosophy and approach. We look forward to his contributions in helping the HITS team elevate the company’s position in the equestrian world.”
HITS revolutionized the industry when it produced three of what were then the richest grands prix in the world. HITS expects 65,000 horses to compete at its shows, which include 60 weeks of sanctioned Hunter/Jumper competitions at HITS’ six venues. HITS also offers six weeks of dressage.For more information, go to http://www.hitsshows.com
Traub Capital Partners is a New York-based strategic private equity firm specializing in building value in consumer companies using its unique combination of investment, strategic and operational expertise, as well as a culture-led, engaged approach. The fund targets investments in companies with revenue between $50 and $250 million.