MARS EQUESTRIAN™ has stepped up to serve as presenting sponsor of the 2022 Badminton Horse Trials, the British event that is making a comeback May 4-8 after two pandemic-related cancellations in 2020 and 2021.
“I am delighted that MARS EQUESTRIAN will be a presenting sponsor at Badminton 2022 and we are really looking forward to welcoming everyone back next year.” commented the Duke of Beaufort, at whose estate the event is staged.
“Through this partnership, we hope to honor the equestrian legacy of MARS and engage spectators with our iconic brands as we work to achieve our vision of a better world for horses, pets, and their owners,” said William Clements, vice president of global sponsorships and sports marketing for Mars Inc. Mars Wrigley U.S. has its headquarters in Hackettstown and Newark, N.J.
He described it as “a family-owned business that has been creating products and services that people, and their four-legged family members, love for over 100 years. Horses are deeply rooted in Mars’ history, dating back to the 1930s.”
Jacqueline Mars, a member of the family, is well-known as a successful owner of event horses and supporter of eventing on a personal basis. The Virginia resident is an honorary life trustee of the U.S. Equestrian Team Foundation.
Discussing the Badminton initiative, Clements said, “Through this partnership, we hope to honor the equestrian legacy of MARS and engage spectators with our iconic brands as we work to achieve our vision of a better world for horses, pets, and their owners. ”
Badminton Event Director Jane Tuckwell added, “MARS EQUESTRIAN Sponsorship increased commitment to Badminton is fantastic news for everyone involved. It’s very much all systems go and we are busy preparing to invite the exhibitors next month and will be opening the box office in January. We are all looking forward to a bumper Badminton 2022.”