The Rolex Grand Slam of Eventing is looking for another sponsor, as the watchmaker moves to focus on its show jumping involvement, having recently announced a new series in that discipline.
Developed in 1999 for the purpose of encouraging top competitors worldwide to come to what was then the Kentucky 4-star event as well as Britain’s Burghley and Badminton events, (all now 5-stars), the Grand Slam “ties the three majors together in a way that is meaningful for the competitors and makes it interesting for spectators,” said Jim Wolf of the Wolf Sports Group.
“It’s another talking point and newsworthy item for eventing. People follow it. It really is the top of the sport. It’s a very special series which we very much want to continue.”
In 2001, Rolex took over sponsorship of the Grand Slam, which has a $350,000 prize that goes to any rider who wins all three of the events consecutively, but in no particular order.
Testifying to the difficulty of that challenge is the fact that the Grand Slam been achieved only twice, by Pippa Funnell of Great Britain in 2003 and Germany’s three-time individual Olympic gold medalist, Michael Jung, in 2016.
Michael Jung in 2016 at what was then Rolex Kentucky with La Biosthetique Sam on his way to winning the Rolex Grand Slam of Eventing . (Photo © 2016 by Nancy Jaffer)
Jim was on the ground floor of developing the concept with the organizers of Burghley and Badminton when he was the U.S. Equestrian Federation’s executive director for sports programs. Jim continues to consult for USEF and administers the Grand Slam.
Those interested in discussing sponsorship can contact him at wolfsportsgroup@gmail.com.