Moving a business that has been running since 1945 isn’t easy. It’s even more difficult when that business has taken on the status of an institution among area horse people, who have relied on it for decades.
But Somerset Grain and Feed, formerly of Bernardsville, N.J., made a smooth transition this month to the Long Valley section of Washington Township, going from suburbia to farm country.
“This whole area made it feel like home right off the bat. Everybody’s been very warm and welcoming,” said proprietor Tom Milesnick.
In contrast to the smaller Bernardsville location, which was crammed with all kinds of memorabilia around the bird seed, horse feed, fly spray, dog toys and buckets, the new facility is airy and spacious.
Tom Milesnick at his oak counter. (Photo © 2024 by Lawrence J. Nagy)
It’s something Tom had dreamed of for 18 years. He’s running it with his son, Jesse, and Jesse’s girlfriend, Brianna Graf. A former whipper-in with the Essex Foxhounds, she trains horses and runs a magnawave horse therapy business.
The property was dominated by an 1870s barn to match the home of Joan Hemmings, the mother of former owner John Hemmings. When the barn burned in 1970, they pushed off the top half, Tom said, and replaced it with a Morton building (the company known for its pole barns and steel construction).
Somerset Grain’s new home began with what Tom called “a gut job, right to the metal walls.”
It involved starting over in a big way.
“I drew this (the layout) on a piece of paper with a pencil. Every day, seeing what was in my head materialize, was unreal,” he said of the project, done by Ken Boucher and his son, of Ken’s Contracting LLC.
When the conversion started, “The floor was worse than any sidewalk you’ve ever walked on,” said Tom, explaining it was transformed by being cut, smoothed and polished.
“Now it’s fabulous,” he commented.
Even the mailbox is among the unique items at found at Somerset Grain.
New wiring, spray foam insulation and knotty pine everywhere (you can still smell the freshly cut lumber) contribute to the business’s fresh identity; it’s as if you’re entering a very clean barn. Adding to the atmosphere is a “live edge” countertop, a slab of 200-year-old white oak. Among other things hanging from the ceiling is an antique hay hook, a device used to scoop up hay in the days before it was baled. Bits of history like that are everywhere around the store.
One cozy corner features a stove and chairs, next to a table with free, fresh-brewed coffee.
“We encourage people to stay and not be in a hurry,” said Tom.
Jesse Milesnick and Brianna Graf relax with Cali in the coffee nook at the store. (Photo © 2024 by Lawrence J. Nagy)
The coffee nook has Brianna’s imprint. Another of her touches is the toilet paper holder in the restroom that is made from an old feed scoop, decorated with a Mason jar and a little sheaf of wheat. Some customers got such a kick out of it that they were taking its photo with their cellphones, Tom said.
The much-admired feed scoop toilet paper holder
As a horsewoman, Brianna appreciates that fact that she has “found a little niche and will talk to horse people around here and find out what they like.”
The store is putting an emphasis on reasonable prices and still has its basics, but a number of things have changed. More horse-related items, including some tack, will be offered, for instance, along with clothing. Reasonably priced flat tack used by foxhunters will be available from Black Diamond Designs.
“We want to integrate with the neighbors,” said Tom, noting that with Ace Hardware, Hoffman Supply and the Mendham Garden Center nearby, “there’s no reason to lean toward shovels, rakes and lawn and garden stuff, when all that is readily available. That left us room to expand to more for horses and chickens.”
There is plenty of storage in a separate building for feed, in a clean environment that keeps it cool.
“This is the epitome of what an efficient feed warehouse should be,” said Tom.
The store at 224 East Mill Road in Long Valley will have its grand opening Saturday June 29 from 10 a.m.-4 p.m. Representatives of Purina, Triple Crown and other feed companies will be on hand with coupons and special deals. Ekkia, a British company that offers low-cost everyday riding breeches among other items, but doesn’t sell on line, will have a booth. So will Cowgirl East, with western tack and apparel.
Tom is making a clipboard available at the grand opening, enabling customers to write what they’d be interested in having at the store.
“I want to know people’s needs, and what they would like to see here. Now we have the facility to handle that,” he said.
This sign from the late 1800s reflects another bit of history for which the store is known. (Photo © 2024 by Lawrence J. Nagy)
Jesse pointed out, “It will take us a good year or two how to figure out how to make this run the best it can. It’s exciting. It’s nice being in a farm area, where it makes sense for a feed store to be. We have room to grow.”
Rose Prucina, a Bernardsville customer since 1989, made her first trip to see the Long Valley store this week.
“It was a great experience,” she enthused.
“In fact, I came out with more than I came for.”
Even though the store changed counties, from Somerset to Morris, there was no thought of changing the name “because that’s who we are,” Tom declared.
“In the history of what we are and what we do, it stays with us forever.”
When his land use application was presented to Washington Township officials, Tom—as is his way—told them a story.
“Forty years ago, I was hauling grain down this road with a couple of tons of cow feed, and I looked at this place and said, `That place would make the world’s best feed store.’
“And now, 40 years later, I’m sitting before you asking your permission to come in. Look at that, dreams do come true.”