The Premier Jumping League, set to debut in April 2027, has sold its first team for $50 million to race car driver Jason McCarthy and McCarthy Jumping League LLC.
Jason; his wife, Newsha, and their daughter, Natalia, are all involved with horses. Still in the junior ranks, Natasha aspires to compete at the highest level of the sport. The family owns horse farms in Watermill, N.Y., and Wellington, Fla.
According to a league statement, Jason’s investment “represents an unprecedented valuation for a team in a newly established sports competition and underscores the confidence that sophisticated investors are placing in the PJL.”
McCarthy brings extensive investment and trading experience to the League, having held leadership ositions across the financial sector throughout his career. A graduate of MIT, McCarthy is the founder and managing principal of a proprietary trading firm active across a diverse range of domestic and international markets.
Race driver and investor Jason McCarthy
The PJL is working with the FEI as the it progresses through the series approval process. The PJL, with its global 16-team competition, is backed by McCourt Global and its executive chairman, Frank McCourt, who was a co-founder of the Global Champions Tour, an innovator in non-national team jumping.
The PJL “brings together the world’s top riders and horses to compete for the biggest prize pot in the discipline’s history,” $300 million guaranteed prize money across the first three years. It will be staged in 14 venues in North America, Europe and the Middle East. The League is designed to open the sport to new audiences while respecting its heritage.
The PJL, according to its statement, is committed to “the highest standards of horse and rider welfare.”
It combines “extraordinary athletic performance with premium entertainment, strengthened by the league’s partnership with Box to Box Films (the production company behind F1’s ‘Drive to Survive’), and supported by a free-to-view broadcasting model.
“Cutting-edge technology, radical transparency, and innovative team formats enhance the drama, intensity, and rivalry that define elite sport – unlocking the full potential of jumping, demanded by today’s global sports and entertainment marketplace, without compromising its core values.”
PJL’s objective is “to build a modern, commercially sustainable platform that elevates the sport, supports its athletes, and secures its future on the global stage. Jumping is primed for innovation. Historically, the sport has proved hard to follow, and growth has been hindered by repetitive formats and a lack of education for new audiences.”
Frank McCourt
The league bills itself as “a modern, fan-focused model that combines elite athletic performance with innovative formats, enhanced transparency, and best-in-class, free-to-view broadcasting.”
Commenting on his investment, Jason said: “Like Frank McCourt, our family’s journey into this sport began with my wife, Newsha, whose lifelong love of horses first introduced us to the equestrian world. Through her passion, we became fans of jumping and developed a deep appreciation for the extraordinary partnership between horse and rider.
“We believe strongly in the PJL’s vision – a league committed to the highest ethical standards,meritocracy, and elite competition, underpinned by a sustainable commercial model that attracts the world’s best riders and delivers fan experiences on par with the greatest global sporting competitions.
“We see enormous potential for the sport to grow its global audience while remaining true to the values that make it so special. We are confident the PJL will help realise that potential and drive meaningful growth for the sport we have come to love.”