Kara Pinato Scro has joined the U.S. Equestrian Team Foundation as assistant executive director, a position in which she reports to Executive Director Bonnie Jenkins.
Kara, who previously worked for Jump Media, will oversee delivery of the foundation’s programs and ensure its goals are met.
The foundation is the philanthropic partner of the U.S. Equestrian Federation, the governing body for horse sports. Headquartered in Gladstone, N.J., the foundation provides funding to support the competition, training, coaching, travel, and educational needs of the United States’ elite and developing international high-performance athletes and horses.
The foundation’s goal is sustaining competitive excellence. Scro will be involved with the fundraising initiative, “Pathway to the Podium,” which has a $55 million goal in efforts to put USEF athletes on the podium at major international competitions.
A lifelong equestrian, Kara has more than 15 years of experience in public relations and integrated marketing, having held positions in leadership at public relations agencies in New York. Bonnie noted Kara’s “proven ability to build meaningful relationships and foster engagement aligns perfectly with our mission, and her passion for supporting high-performance equestrian sport is evident.”
For her part, Kara explained, “My interest in horses and competition was piqued as a young child after attending an event at the USET Foundation’s headquarters. Having the chance to make a tangible impact within the sport I love is a full-circle moment in my career.”