The Kentucky 4-star event has a new ID

Land Rover North America has taken over title sponsorship of the country’s only 4-star-rated three-day event in a four-year agreement.

The.competition at the Kentucky Horse Park will now be known as the Land Rover Kentucky Three-Day Event. It formerly was the Rolex Kentucky Three-Day Event, a name that was used for more than three decades.

Following eight years as official vehicle and five years as presenting sponsor, Land Rover has increased its support for the Lexington, Ky., competition that draws more than 80,000 spectators annually. Circle April 26-29 on your calendar for the 2018 renewal of the event.

“Land Rover has a long-established connection with equestrian sport and we have partnered with the Kentucky Three-Day Event for eight years now,” said Kim McCullough, vice president of marketing for Jaguar Land Rover North America LLC.

“Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand”.

Lee Carter, executive director of Equestrian Events Inc. that presents the event, said, ” Land Rover is the perfect brand to step into the title sponsor role of the Kentucky Three-Day Event. The committed support of a sponsor like Land Rover and the loyalty of our fans and the broader eventing community are what make this event the best weekend all year.”

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