A unique opportunity for cross-promotion of horse racing and equestrian sports is being aired Saturday via a variety of websites in connection with the livestream of the Far Hills Race Meeting, highlighted by the $350,000 Grand National.
Guy Torsillieri, a key player in both the steeplechase races and the revival of the Essex Horse Trials next year, said race organizers realized they needed to fill in the time between races on the livestream at the jumbotron at Moorland Farm, where the Far Hills meeting is held. They saw it as an opportunity to give exposure to horse sports beyond racing.
So they will be using videos about Essex, the Monmouth at the Team horse show at the U.S. Equestrian Team Foundation, the women’s Professional Golf Association Championship to be held in July at the Trump National club in Bedminster, the U.S. Golf Association and the ARC of Somerset County. ARC, which serves individuals with disabilities and their families, is being paid to handle clean-up at Moorland the day after the races.
“We’ve opened it up to a lot of groups in the area, so it’s really cool,” said Guy.
“The video feed will be available internationally, and jump-racing fans in Ireland, England, and Europe will have an opportunity to watch our championship-level races.”
The presence of horses from Britain, Sharp Rise, trained by Charles Longsdon and Days of Heaven, trained by Nick Henderson, sparked international interest.
Guy invited Murray Kessler, who will take over as U.S. Equestrian Federation president in January, to come to the races as his guest. That could lead to even greater exposure to horse sports from the connection with the race meeting, which draws more than 30,000 people and next year will offer parimutuel betting.
The cross-promotion offers opportunities for both equestrian activities and business in the area. The race meeting received the economic championship award for 2015 from the Somerset County Chamber of Commerce.
Sites on which the livestream will appear include farhillsrace.org, the National Steeplechase Association (nationalsteeplechase.com), the Chronicle of the Horse (chronofhorse.com) and racing sites in the United Kingdom.
“It’s going to reach a lot of the markets to bring knowledge and exposure to all the things we’re collaborating on,” Guy pointed out.
“It’s exploding in a good way.”